VIVIANA ESPINOSA
MULTIMEDIA AND GRAPHIC ARTS

My interest is the marriage between design and new technologies, and finding ways to make them not only beautiful, but also useful and seamless experience for the user.

With over a decade of experience in Design, I have designed for brands like Gillette, Duracell, Braun, Walmart and CVS. Clients like The Parenting Magazine and The New York Stock Exchange. My entrepreneurial spirit led me to co-found a bilingual newspaper properly named LatinoAmérica, the first dual translation page language and free Newspaper in Connecticut. An beautiful and truly enlightening experience.

The need for design knowledge and distribution of information in a bilingual format, led me to become Lead Brand Designer for the Housatonic Area Regional Transit Agency in Western Connecticut. Where I created, promoted and maintained the agency's print and online brand, in addition to enhancing the transit's way-finding and scheduling didactics. I was also involved in the community, to the point of being asked to be Board Member of local organizations, and collaborate with civic organizations.

A decision to boost my career led me to New York's University Masters Program in Interactive Telecommunications (known as ITP), presently one of the world’s most progressive, competitive and esteemed new media programs.

In my free time, you can find me lecturing classes in New Media, Design and Technology in New York City, Westchester and my former alma mater Western Connecticut.

My current job is as a User Interface Designer for the Weill Cornell Medical College / NewYork Presbyterian Hospital.

Viviana Espinosa
Life is over when you stop wanting to know more.

TIME ENTRY APPLICATION
CLIENT: Weill Cornell 10% PROJECT

Interaction Design, UX, UI, Information Architecture, Planning and Design, Responsive Design, Illustration.


ITS website INFORMATION ARCHITECTURE
CLIENT: WCMC ITS website

Interaction Design, UX, UI, Information Architecture, Planning and Design, Responsive Design, Illustration.


CORNELL'S MINIMALLY INVASIVE NEW TECHNOLOGIES
CLIENT: Weill Cornell Minimally Invasive New Technologies

Information Architecture, Planning and Design, Responsive Design, Illustration, PhotoEditing, SCSS, HTMl5, Drupal.


CORNELL'S CENTER FOR HUMAN RIGHTS
CLIENT: Weill Cornell Center for Human Rights

Information Architecture, Planning and Design, Responsive Design, Illustration, PhotoEditing, SCSS, HTMl5, Drupal.


CORNELL'S QUALITY AND PATIENT SAFETY - INTRANET
CLIENT: Weill Cornell Quality and Patient Safety Intranet

Information Architecture, Planning and Design, Responsive Design, Illustration, PhotoEditing, SCSS, HTMl5, Drupal.


UX FOR CASBI WEBSITE
CLIENT: CASBI- Consortium for the Advanced Study of Brain Injury

Information Architecture, UX Planning

CARDIOLOGY DEPARTMENT
CLIENT: CARDIOLOGY

Information Architecture, UX Planning, Design, SCSS, IE 7 and 8 compatibility

USE OF AXURE FOR SITEMAPPING
CLIENT: LIZ CLAIBORNE CENTER CORNELL

Information Architecture, UX Planning

CORNELL'S MEDICAL ASSOCIATES
CLIENT: Weill Cornell Medical Associates

Re-design, Information Architecture, Planning and Design, Illustration, PhotoEditing, CSS, HTML,

WEILL CORNELL DERMATOPATHOLOGY
CLIENT: Weill Cornell Dermatopathology

Re-design, Information Architecture, Planning and Design, Logo, Illustration, PhotoEditing, CSS, HTML,

NYCACRE MONTHLY NEWSLETTER
CLIENT: NYC Polytechnical Institute - NYC Accelerator for a Clean and Renewable Economy

Monthly newsletter design and production.


STARWOOD CAPITAL GROUP - web
CLIENT: Starwood Capital Group

Front end development of XML, CSS, Javascript. Animation and photo editing.
Assitance in re-designing the files made with Adobe In-Design® to adapt to html



PRODUCT YOU - web
product you
CLIENT: ProductYou

Front end development of XML, CSS and photo editing
Programming adapted from Photoshop screen shots provided by client.


MADAGASCAR - web
CLIENT: The Wildlife Conservation Society

Front end development of XML, CSS, Javascript. Programming adapted from Photoshop screen shots provided by client.
Photo Editing


FUJI FILM
COVIDIEN - web
PUBLIC TRANSIT - HARTCT.ORG
LOGOS

WEB BANNERS

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PUBLIC TRANSIT - company identity
PUBLIC TRANSIT - mapping/illustration
PARENTING BLOG - visual design

Front end development of XML, CSS, Javascript. Programming adapted from Photoshop screen shots provided by client.
Photo Editing

NYU PAMPHLET
EL FIN - 3D rendering
El Fin in 3D

Maya 3D software based animation. This project is an introduction to a toy design where kids find the intrinsical aspect of seeing trash as a treasure.

PERSONAS / SKETCHES
These sketches are preliminary user cases to two separate projects.

SOULGATE - installation
Installation which serves as an aid to reflecting via a creative artistic process. It begins the moment the user decides to think about their life and plasters their thoughts on paper.

FOAMAHOME - public installation
foamahome
Styrofoam is not biodegradable. Despite this fact, it is widely used in every packaging from plasma TV's to coffee cups. I feel like we owe the environment to put the “eternal” nature of styrofoam to better use. This project will invite the public to bring styrofoam of any size, type and shape. All styrofoam donations will be used to create a useful and durable livable space. The display will eventually be sent to a facility that specializes in the recycling and repurposing of styrofoam.

FEAR OF FLYING - interactive activity
product you
Project developed as a way to engage with a large group of audience. This interactive piece was inspired on a presentation by several multimedia artists, such as Ze Frank (American online performance artist, composer, humorist and public speaker).
Illustrations depict public figures such as Vito Acconci, Where's Waldo? a random kid, an Arabic pilot and an annoying stewardess amongst others.
This group consisted of the following people: Juliana Chan, Oren Ross, Leif Mangelsen, Mushon Zer-Aviv and Viviana Espinosa.
This animation was controlled by us, but the audience was lead to believe they had control over the final outcome of the presentation.

INSTRUCTIONS:

  1. Listen to the instructions within the animation
  2. make sure you have clicked on the screen before you to continue to the next frame by pressing the SPACE BAR
  3. Answer the questions on screen by pressing the key according to the answer you want. In some cases, you will need to press all answers to go on to the next screen.

PETALITE - sunlight controlled window treatment
PUBLIC TRANSIT BUS PAINT SCHEME
cad file
Branding implementation plan for bus fleet.
TOY DESIGN - industrial design
A toy which allows a child's imagination roam free by exploring various mediums of composing their own toys which by using mundane objects found inside the "Dumpster Dive" box.
LOGOS

LOGOS
DOG TRAINING CARD - print
GILLETTE® CALLING CARDS - print
GILLETTE® PRODUCT DISPLAY - industrial
GILLETTE® POSTER - print